Scottish High International School

Near Hongkong Market, Block G,

Sushant Lok 2, Sector 57,

Gurugram, Haryana 122011

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The F1 IN SCHOOLS Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved


Instagram Feed

300+ Followers. 50+ Posts. >125 People Reached

Target Audience

Posts. Tailored for the people you want as your viewers.

  • Strike a chord, make a connection and establish trust in consumer

  • Attention to how well these methods of advertising work

    • SEO analytics​

    • Instagram Insights

    • Facebook Business

    • Wix Analytics

  • We also analyse the audience we reach

    • Usage of hashtags on social media​

    • Tone and modulation of captions

    • VARP

      • Voice​​

      • Register 

      • Audience

      • Purpose

  • Maintaining the interest of the viewer, keeping in mind 8-second attention spans.


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Engineers. Designers.

We engineer. We design. Everything. From scratch.

  • Our posts are not just based off of our gut feelings and instincts. Each posts is a pre-planned concept, designed on paper, and fabricated on software. 

  • Special care is given to the colours and font family we use, to create a perfect blend of design elements which is a pleasure to the eyes of the viewer.

Aa Membra

Aa   Formula 1 Display Regular

Aa     Raleway

  • Each post is fabricated exclusively in Adobe's Suite of Creative Applications- including but not limited to- Adobe Photoshop CC 2019, Adobe Illustrator CC 2019 and Adobe InDesign CC 2019.


  • We also follow the use of Gestalt Design Theory and its workings to create appealing posts which further inspire the user to look further and hence, spread awareness.




We know what, when, and where to write​.

A general rule of thumb is 3-4 accounts that showcase your brand and highlights your business’ personality. It can be difficult to find the right balance between having enough accounts that will showcase your brand, but not so many that it becomes extremely time-consuming.

As a result, we have three social media accounts, across Instagram, Facebook, and Twitter.

We use our Twitter handle as both a service channel and a broadcast/ interaction channel, accessible to people interested in F1 in Schools. We will use hashtags on Instagram and Facebook to attract people who look up certain keywords. This would spread the word about F1 in Schools and our team.

Even our sponsors will share our success to inform their audience of us and the competition. This will result in mutual benefits and integrate with other forms of marketing, like website and social media pages.

The voice, tone, moderation and audience of each social media is tweaked to ensure that the communication is highly effective to all of our information. We call this strategy the "compartmentalisation of words through paronomasia."